陈立彬，男，副教授，毕业于中国人民大学商学院，管理学博士。主要讲授课程：品牌管理、销售管理，参编高校教材2部。发表关于品牌管理、零售管理、营销组织管理等方面的文章十余篇。曾主持或参与国家、省部级课题7项，目前主持教育部人文社科项目“参考价格对创新产品消费者支付意愿分布离散性影响研究”，主要研究创新产品与品牌符号化及其价值、价格形成机制。主要研究领域：品牌管理、零售管理、营销组织管理、集团管控。

Chen Libin, associate professor, Ph.D. in Management from Renmin University. He has published over 10 articles in marketing and management journals. He holds research program “Study on Impact of Innovative Product Reference Price on the Convergency of the Distribution of Consumers’ Willingness to Pay” sponsored by Humanities and Social Science Foundation of Ministry of Education. Current research interests include: brand management, retailing management, sales organization management, group governance.